Do you know the Rubik’s Dice lately turned 50 years previous? Spin Grasp, a number one kids’s toy firm and proprietor of the Rubik’s Dice model, introduced an intensive marketing campaign to have fun the corporate’s fiftieth anniversary.
Acknowledged as a logo of “problem-solving, intelligence, creativity and perseverance,” the legendary toy can be celebrated year-round with the “Make Your Transfer” marketing campaign designed to encourage youthful generations to take up the problem.
“The Rubik’s Dice is an iconic puzzle that has permeated popular culture, fascinating hundreds of thousands of curious minds for generations,” declares Spin Grasp’s President of Toys Doug Wadleigh. “As we have fun this outstanding milestone, we’ll honor the Rubik’s Dice’s enduring world impression, inspiring new generations to discover the dice and inspiring previous generations to rediscover it.”
Rubik’s Dice Beginnings
Hungarian designer and professor Ernő Rubik assembled his first dice, the “Magic Dice,” in 1974. After pitching the thought to the Toy and Novelty Firm, who renamed the puzzle Rubik’s Dice, it hit retailer cabinets in 1980 and immediately turned a success. Inside two years, they bought greater than 100 million models, giving the Rubik’s Dice the title of “hottest puzzle in historical past.”
Initially considered a device to assist train college students about three-dimensional objects, Ernő Rubik later claimed that he sought to design a puzzle primarily based on geometry. Since 2003, youngsters and adults worldwide have been setting information in puzzle-solving velocity, a contest generally known as Speedcubing.
Ruled by the World Dice Affiliation, Max Park holds the present Speedcubing document, fixing the 3x3x3 Rubik’s Dice in 3.13 seconds in June 2023. Around the globe, one out of seven folks have performed with a Rubik’s Dice, however most fall wanting ever finishing the puzzle. The “Make Your Transfer” marketing campaign hopes to vary that by inspiring folks to choose up a dice and eventually resolve it.
“The Rubik’s Dice is a chunk of artwork. It involves life after we try to find our personal options to the huge complexity of the problem,” Professor Ernő Rubik says. “It speaks to the common values in human nature: curiosity, perseverance, and ingenuity. Recognizing the Dice’s fiftieth anniversary celebrates these everlasting values.”
“Make Your Transfer” Marketing campaign
The “Make Your Transfer” marketing campaign will have fun this anniversary with new product launches, collaborations, and even the debut of a cellular recreation titled Rubik’s Match. New merchandise will launch each few months in 2024, making it attainable to have fun all 12 months. The marketing campaign will even launch limited-edition collaborations all year long.
Search for partnerships with popular culture superstars like Barbie, Stranger Issues, Good day Kitty, Grateful Useless, and even Albert Einstein. The marketing campaign will even introduce collaborations with Levi’s, NBALAB, U.S. Soccer, Mercedes-Benz, Heelys, Tetris, and G Gas.
A few of the upcoming product releases embody:
- Rubik’s fiftieth Anniversary Retro Dice — A tribute to the unique dice with traditional coloured stickers and the unique Rubik’s brand. (Obtainable Jan. 2024)
- Rubik’s Sensory Dice — Developed to be inclusive for the visually impaired, it’s a distinctive 3×3 dice with a tactile form for every coloration. Even the packaging consists of Braille. (Obtainable March 2024)
- Rubik’s Gridlock Board Recreation — A brand new difficult board recreation that assessments problem-solving and encourages versatile considering. (Obtainable Mar. 2024)
- Rubik’s Related X — This distinctive dice is Bluetooth-enabled, permitting customers to be taught and enhance by monitoring actions in an app and recording and timing how lengthy it takes to resolve. (Obtainable June 2024)
- Rubik’s 3×3 Velocity Dice — Designed for competitors use, it options sticker-less panels and inside magnets for smoother moments. It additionally has adjustable rigidity to offer a custom-made really feel. (Obtainable Aug. 2024)
Towards the top of the 12 months, Spin Grasp will introduce Rubik’s Match to the informal gaming house. It’s a cellular recreation developed by Nørdlight Video games, Spin Grasp’s digital recreation studio primarily based in Stockholm, SE. Designed on the legacy of difficult minds worldwide, Rubik’s Match introduces a 3D tackle the match-3 recreation style by combining the enjoyment of puzzle-solving with the creativity of personalization and constructing.
Over the previous 50 years, the Rubik’s Dice has proved itself to be one of many distinctive toys that may bridge generational gaps and proceed to draw new prospects, which is getting more durable and more durable to do on this digital age. It’s a timeless toy with a cultlike following and can doubtless proceed to check the puzzle-solving talents of generations for many years to come back.
This text was printed by Media Determination and syndicated by Wealth of Geeks.
