When you’re like the bulk (together with myself), you probably took on a brand new DIY challenge throughout the lockdown. And when you didn’t have a clue the place to begin, you probably went on YouTube to determine it out, proper? Maybe you occurred to stumble onto Brent Gentling’s DIY channel, BYOT.
Brent Gentling is the YouTube creator of BYOT (Deliver Your Personal Instruments). He acquired his diploma in building administration and labored in numerous roles within the building business. Brent began his YouTube journey in March of 2016 with the mission to assist others construct and create by instructing in a enjoyable and academic manner. He averages about one million views per 30 days and has about 190,000 subscribers.
In right this moment’s episode, I had the chance to interview Brent and study extra about his journey and what it takes to achieve the DIY enterprise.
Brent’s Intro – How’d BYOT Come To Life?
Brent has a love for constructing. He discovered this out at a really younger age; He loved enjoying with legos as a child, and as soon as reaching school age, he determined to pursue his diploma in building administration. Quickly after graduating, Brent purchased his first home in 2010, and it wanted a variety of work. He needed to transform EVERYTHING. It’s the place he found YouTube could possibly be very helpful and informational.
Years later, he couldn’t discover any info on rising grass, which impressed him to create a channel. He made a video on the right way to develop grass, and it obtained the ball rolling.
Brent stop his job in October 2019. At that time, he began creating content material full-time. He would discover building work and report content material.
Brent seems like his ardour for constructing is what differentiates him from different creators. He does a voice-over to ensure to go over all the small print.
How Did COVID Have an effect on Your Channel?
He averaged about 250,000 views per 30 days earlier than COVID, and as soon as COVID hit, it skyrocketed to over one million views a month.
Firstly of 2021, he determined solely to tackle tasks that he may use for content material creation. About half of his content material creations are based mostly on building tasks he’s taken on, and the opposite half are tasks his family and friends want.
He prioritizes tasks for content material creation as a result of curiosity of individuals.
Ex) He searched on Google how fashionable the key phrases had been “The best way to construct a shed.” He seen that it was one of many high issues folks had been trying to find, so it decided he would create a “construct a shed” video fairly than a video about reworking a toilet.
How Do You Handle Each a Enterprise of On-line Advertising and Building Tasks?
I’m by no means afraid of taking over a challenge. Possibly about 50% of my movies are tasks I made a decision to tackle that had been utterly new. I prefer to study one thing new and don’t concern the unknown. It’s all about mindset.
Brent Gentling
Even when some tasks are new to him, he makes positive issues are constructed correctly.
Tip: Ensure that they’re into code
–When decoding codes, look if the challenge wants a allow. How tall are you able to construct one thing with no allow? (Each state is completely different, so you possibly can name the Constructing Division or whoever is dealing with the codes within the state)
Ideas for the Content material Creation Course of
- Discover an concept that you just need to proceed with that’s fashionable with the viewers
- Ensure that to publish new content material each week fairly than month-to-month
Purpose Behind Creating A number of Movies Relatively Than One Lengthy Video Finishing a Venture
He chooses to separate movies into completely different classes.
Ex) Constructing a Shed: Video 1 – Framing, Video 2 – Water Proofing, Video 3 – The Exterior of the Shed
It’s pleasing to the viewer as a result of they’re bite-sized, and it’s additionally simpler for him because the content material creator to provide content material weekly.
What to Rent Out and What to DIY
An expert ought to do electrical wiring and large-scale plumbing as a result of the implications of poorly carried out jobs are catastrophic.
Relating to DIY’ing, portray is one thing that anyone can tackle.Earlier than taking over a challenge, ask your self:
- What’s your time value?
- What profit are you including to your own home?
TikTok vs YouTube: Brent’s Findings
By way of his expertise, he realized that they’re each stand-alone companies. He hasn’t discovered that his TikTok movies introduced vital visitors to his YouTube channel. Nonetheless, it is a wonderful place to create content material for an viewers that solely desires to look at brief movies fairly than longer movies. He additionally has utilized each platforms collectively to sponsors.
How Do You Make Cash On YouTube
- It’s good to have about 1,000 subscribers and 10,000 watch hours to receives a commission by Google (Google owns YouTube). It really works like this: Corporations pay for the adverts positioned throughout the YouTube movies, and the longer folks watch the video, the extra they’re uncovered to the services or products marketed. Content material creators obtain a small proportion again, known as a CPM (a greenback worth per thousand views). The greenback worth ranges drastically relying on the type of content material. Brent’s worth is $7-$9.
- It’s higher to have a number of incomes. Brent earns revenue in about 15 alternative ways. A technique is together with amazon hyperlinks. He’ll hyperlink instruments on Amazon and if folks buy, he’ll obtain fee. Initially, he reached out to completely different companies/manufacturers desirous to work with them, however now that he’s larger, companies attain out to him. Generally corporations give free merchandise, and others pay.
Should-Have Instruments
- Hammer
- Screwdriver (Phillips and Flat)
- Spend money on high quality:
- Tape measure
- 2 ft stage
- Drill (Milwaukee, Makita, or Dewalt)
What’s Subsequent for BOYT
I’ve a five-year plan to be on HGTV. I plan to proceed producing content material on-line weekly, however I foresee extra vital tasks, like constructing a home and exhibiting the entire course of finally.
Brent Gentling
If you need to take heed to this podcast episode, click on under.
In Conclusion
To run a profitable DIY enterprise, there are lots of issues to contemplate. One should take into consideration on a regular basis, effort, and quantity of detailed work that must be put in to run a profitable DIY channel on-line. Brent Gentling, the YouTube creator of BYOT, shared his story and what he’s discovered within the content material creator world. It’s important to do your analysis and create content material based on what folks need to see. Trying up fashionable Google searches is an effective begin. He additionally recommends posting content material each single week. It’s a good suggestion to make use of a couple of channel to achieve a broader viewers. Use TikTok to achieve audiences preferring shorter movies and YouTube for viewers who don’t thoughts watching longer and extra detailed movies. If you wish to monetize on YouTube, consider the next: reaching not less than a thousand subscribers, getting not less than 10,000 watch hours, reaching out to manufacturers who you need to work with, and likewise wanting into a number of alternative ways of revenue, like together with hyperlinks to varied merchandise so folks should purchase merchandise together with your hyperlink. Lastly, at all times be able to study extra on this ever-changing market.
Be happy to electronic mail me with any suggestions or any feedback about this episode – till subsequent time!
