Good Life Corporations, a Studying, Pa.–based mostly community of impartial advisors that features an RIA and enormous enterprise affiliated with LPL Monetary, has opened a second headquarters in Celebration, Fla., a suburb of Orlando and a group that was developed by The Walt Disney Firm.
The brand new location shall be opened by the top of this 12 months, and can home Good Life Founder and CEO Conor Delaney, in addition to different C-Suite executives, advisor recruiting and advertising and marketing. Sean Mest, senior director of operations, will lead the Studying workplace.
“As we’ve expanded our headcount, we really feel like there’s a nice alternative to convey new expertise into the group,” Delaney stated. “As a result of we have now nice universities and colleges all inside an hour and half to 2 hours of right here, it permits us to open up a brand new vary of views when it comes to the totally different staff that we’re seeking to rent over the following couple of years.”
Delaney additionally believes it would assist with recruiting, as Orlando is a a lot simpler place for advisors to entry. The brand new workplace shall be 20 minutes away from the Orlando airport, in comparison with Studying, which was an hour and a half away from the airport.
“We all the time felt like if we may get advisors in to point out them what that supported independence enterprise mannequin regarded like in Studying, Pennsylvania, we had an excellent probability of them taking that leap of religion and becoming a member of our impartial enterprise mannequin,” he stated. “However the problem was all the time, how can we get them to Studying?”
Delaney based Good Life in 2012 as a single monetary planning apply. It has since gone from a founder-led group into one with an government management crew and 70 staff throughout its RIA and a service group, offering advertising and marketing, lead technology, outsourced funding administration, and digital administration. The agency’s AUM has grown 180% over the past 5 years.
The agency’s core mannequin has been to supply a comfortable touchdown for advisors popping out of the wirehouses, masking their actual property, infrastructure, know-how, coaching and help, as 1099 impartial contractors. However Good Life can also be contemplating launching a W2 worker mannequin.
In 2021, the agency launched a brand new RIA as a approach to appeal to referrals exterior of LPL. That RIA initially custodied with Raymond James, with plans to have relationships with 5 to 6 different dealer/sellers. Nevertheless it was shut down in 2023.
Delaney stated his agency is dedicated to working with LPL.
