Aussie launches new app with brokers in thoughts

Aussie has launched a sequence of recent options in its app giving shoppers an end-to-end dwelling possession expertise earlier than, throughout, and after securing their dwelling mortgage.

Launched final month, the app was constructed alongside Aussie brokers and is full of options, together with:

• digitising word-of-mouth referrals
• providing 24/7 entry to brokers
•  and enabling clients to e-book a dealer as simply as ordering an Uber

Travis Tyler, chief product officer at Aussie, emphasised the app’s potential to assist brokers join with native clients meaningfully.

“One motive we constructed the app was to assist brokers join with native clients in a significant means, exhibiting the worth of their property, their mortgage fairness, and their choices,” mentioned Tyler (pictured above left).

“Now, our brokers are at all times accessible, and clients can see alternatives to get higher charges or make modifications. Aussie brokers may also help with that.”

Constructing the Aussie app

“Australians do not want one other app on their telephone, however our work with brokers and clients revealed a necessity for higher understanding of property values and choices,” Tyler mentioned.

Whereas there are different apps available on the market, Tyler mentioned they don’t tackle three key buyer issues:

• The place am I at with my present property?
• What are my choices?
• How can I connect with my native dealer?

Beginning the journey in the course of final yr, the app was constructed with brokers, incorporating many years of information to handle key ache factors.

The event course of concerned common suggestions from brokers by way of varied channels, together with a product board, an advisory board with 60 brokers, and quarterly planning periods with 250 stakeholders.

“For our brokers, we needed to construct an expertise that helps them develop their enterprise and higher join with their shoppers,” Tyler mentioned.

“We should be sure that our brokers are a part of the method, being the voice of the client and their very own enterprise.”

Digitalising word-of-mouth referrals

A notable upcoming function will enable brokers to construct their enterprise by way of referrals digitally.

“Prospects can refer their dealer to a pal throughout the app itself,” Tyler mentioned. “We have taken inspiration from companies which have grown by way of phrase of mouth.”

“We have a robust model and brokers who dwell, purchase, and store of their communities. They know their areas higher than anybody else, so we see a number of enterprise that means,” Tyler mentioned.

Aussie mortgage dealer Barb O’Shea highlighted the worth of this function, noting that over 60% of shoppers come from referrals.

“Bringing in additional interactions with shoppers in addition to the quickly to be launched referral functionality are options as soon as wished upon that can add a lot extra worth to our dealer providing,” mentioned O’Shea (pictured above proper), who’s a principal dealer at Aussie Queanbeyan within the ACT.

24/7 dealer help

The app additionally gives customers with real-time entry to their dealer, providing assist anytime through name, textual content, or e mail. Tyler famous that the majority visitors to Aussie’s web site and app happens between 9pm and 1am, when many companies are closed.

“Most of us get busy and neglect throughout workplace hours, however in the event you can ship a message or progress your utility at a handy time, it is less complicated,” Tyler mentioned.

“This manner, you are having significant conversations together with your dealer relatively than simply sharing paperwork.”

O’Shea added, “Now we’ve a easy means clients can work together with us, e-book or change their appointment 24/7, and keep usually related.”

Aussie goes Uber

One other standout function is the power to e-book a dealer as simply as ordering an Uber. The app mechanically allocates clients to their native dealer, offering fast connection and entry to the dealer’s diary.

“You possibly can entry all 1,000 brokers,” Tyler mentioned. “The dealer is suggested that they’ve a brand new shopper. You possibly can entry their diary, e-book face-to-face, telephone, or digital appointments, and get instructions straight to the shop.”

“In 30 seconds, you are on the trail to saving cash.”

Different options that streamline the house mortgage course of

Customers may now use the app to add all crucial documentation earlier than assembly with their dealer, streamlining the house mortgage course of for a quicker and extra environment friendly expertise.

Moreover, owners have entry to instruments like compensation calculators, credit score rating estimates, and information on over 10 million properties.

“Earlier than my clients even sit down for an appointment, they’ve a guidelines the place they will share and add their paperwork earlier than they meet with me, decreasing hours of time,” O’Shea mentioned.

“By the point I’m assembly with my buyer, they’ve now already shared their info and I am having a lot quicker and significant discussions on the following steps for product, alternative and approval.” 

Trying ahead

Aussie’s devoted cellular app workforce, beginning with simply three members and rising to 5, has been essential in creating and piloting new options.

Tyler highlighted the app’s significance for the enterprise and model, because it attracts hundreds of recent clients month-to-month – all potential sources of enterprise for Aussie brokers.

“We’re additionally constructing experiences to drive larger engagement with shoppers across the worth of their houses and their choices,” Tyler mentioned.

“For our brokers, we have put a instrument of their pocket to develop their enterprise at scale of their native communities.”