In a latest video convention with workplace workers, JD.com founder Richard Liu added a warning into his pep discuss: his firm didn’t have room for anybody who needed work-life stability.
“We have now workers preferring to take pleasure in life, who put life first and work second. I can perceive not eager to work onerous, everybody makes totally different decisions . . . so I can solely say that you’re not our brother, you’re a passer-by,” Liu advised attendees, in line with a recording posted on social media. “We shouldn’t be working collectively.”
Liu mentioned the Chinese language ecommerce group would step up efforts to weed out IT engineers who weren’t working onerous and never delivering, whereas rewarding workers doing nicely.
The warning was common. As executives throughout China’s tech business face a brand new actuality of low development, rising competitors and investor apathy, many are chopping workers and making more durable calls for of these they preserve.
Engineers in China have by no means loved the extent of perks supplied by friends in Silicon Valley, the place workers have advantages comparable to onsite medical doctors and sushi bars. Jack Ma, founding father of Chinese language ecommerce firm Alibaba, infamously advised workers the tech business’s commonplace 996 hours (9am to 9pm, six days per week) had been “a blessing”. However the unremitting schedule has improved lately below President Xi Jinping’s “frequent prosperity” marketing campaign, which goals to cut back earnings inequality and promote equity.
Now, as development sputters and share costs undergo — China’s high 5 publicly traded tech corporations have collectively misplaced about $1.3tn in market worth from their peak ranges in 2021 — executives are returning to their leaner and meaner start-up days.
Some within the business view ecommerce group Pinduoduo as a mannequin to emulate. Final yr the Shanghai-based firm generated Rmb60bn (£6.5bn) in revenue — or Rmb3.4mn for every of its 17,000 workers — triple the productiveness of Tencent and 9 occasions that of Alibaba.
To take action, Pinduoduo workers work gruelling hours. In 2021 two workers died in incidents that colleagues linked to overwork. One former worker mentioned the hours had been so lengthy throughout her two years on the firm that she mainly stopped “social interactions, hobbies and even my romantic life”. “After I left, it was like reconnecting with society,” she mentioned.
Pinduoduo mentioned it was a “dynamic and fast-paced firm” and “dedicated to offering our workers with a constructive and productive work atmosphere”.

To spice up their very own effectivity, business pillars Alibaba and Tencent have shed tens of hundreds of workers since 2021. Tencent executives admitted that when hiring, they had been including “lower-cost heads”, sometimes that means youthful staff.
Ding Wenhua*, who lately left ByteDance-owned TikTok, mentioned dodging job losses felt like a recreation through which the platform they had been standing on saved randomly shrinking, forcing them to leap round to keep away from falling off. “The sensation of potential lay-offs is all the time there, and everybody is kind of tense and frightened about it.”
New euphemisms sugarcoat the ache. Firms speak about “optimising” their workforce, and workers inform buddies they’re “being graduated” or receiving “massive reward packages” from employers, that means they’ve been let go together with severance payouts.
The upheaval is most traumatic for older tech professionals, sometimes anybody over 35, who face the best risk of redundancy and the hardest job market. Bosses usually see over-35s as costly and fewer prepared to place up with lengthy working hours due to obligations at house. “It’s by no means been this difficult to discover a job,” mentioned one infrastructure engineer approaching 40, who was lately made redundant from ride-hailing firm DiDi.
Jenny Chan, affiliate professor of sociology at The Hong Kong Polytechnic College, added that tech corporations had been “on the lookout for younger, single abilities who’ve time flexibility in megacities, whereas letting go of the older and ‘much less aggressive’ ones”. “Conflicts between work and family are acute for these with households,” she mentioned.
Final yr job platform Lagou and counselling service Yixinli polled 2,200 professionals in China’s largest cities about their work. The survey confirmed 60 per cent felt anxious about unclear profession growth prospects and 44 per cent had been frightened in regards to the lack of work-life stability.
“Many individuals on this business expertise a point of melancholy, the strain on us could be very excessive,” mentioned one China-based TikTok worker, who acknowledged she was on and off remedy for psychological well being points. TikTok’s world presence meant work by no means ended, she mentioned. “I usually attend conferences in the midst of the evening.”

The 31-year-old mentioned the demanding tradition at mother or father firm ByteDance was extra disturbing than the lengthy hours. She referred to it as neijuan, a time period broadly utilized in China to explain the relentless competitors to outdo friends.
Biao Xiang, a social anthropologist on the Max Planck Institute, mentioned the phrase, which interprets as “involution”, had grown in recognition in China as staff linked their private uncertainty to broader shifts. “The financial system normally shouldn’t be rising any extra, so there is no such thing as a absolute enhance of alternatives,” Xiang mentioned. “What do you do? You simply need to squeeze extra out of your self, out of your staff, ever intensifying your effort with out producing any actual positive aspects.”
For a lot of in China, feedback from Baidu’s vice-president of public relations, Qu Jing, final month exemplified how neijuan performs out. In a sequence of brief movies posted on-line, Qu ranted about her expectations for employees, comparable to being prepared to accompany her for greater than a month of enterprise journey.
“For those who don’t wish to journey with me for 50 days and also you wish to go house, don’t come asking me for a increase or a promotion,” she mentioned in a single video. Qu added that she anticipated workers to all the time be on name. Nor did she care if work affected their private lives. “I’m not your mum,” she mentioned. “I solely care about outcomes.”
After Qu’s brief movies went viral in China, Baidu let her go and mentioned her views didn’t signify the corporate’s tradition.
However tech staff who spoke with the Monetary Instances mentioned they recognised Qu’s perspective in their very own bosses, who anticipated work to all the time come first. Devotion, they mentioned, was a prerequisite for getting forward, and work hours had been usually enforced by requiring workers to swipe out and in.
“Even if you’re on depart, you mainly nonetheless need to reply to messages,” mentioned Ding. “Conferences you’re speculated to attend, you higher nonetheless attend, in any other case it may get very troublesome.”
A developer at Tencent Video games agreed that work was usually all-consuming. “Outwardly, I seem very calm,” he mentioned. “However the strain is intense, we’re like gears grinding till they break resulting from lack of lubrication.
“On weekends, if I don’t need to work extra time, I shut myself in for 2 days so I don’t have to speak.” He blamed neijuan and the shortage of unbiased employee unions for the scenario.
Tencent, ByteDance and JD didn’t reply to requests for remark.

Nonetheless, for a lot of in China, tech stays the most effective sector to work in. Contemporary graduates are attracted by corporations’ relative meritocracy, the place onerous work and robust efficiency can result in social mobility. The business has among the many highest-paying jobs within the nation, particularly as Beijing put strain on monetary establishments to cut back workers salaries.
“The rationale I keep is straightforward — the pay is excessive,” mentioned the TikTok worker. “It’s a spot the place bizarre folks can take pleasure in alternative by means of onerous work.” Firms additionally typically supply perks comparable to free meals and onsite gyms.
Tech staff have made some progress pushing again towards lengthy hours.
In 2019, programmers organised a marketing campaign towards the business commonplace 996 hours. It grew to become referred to as 996.icu, a tongue-in-cheek reference to a saying that the work schedule ends with admission to intensive care. They gathered on GitHub, past the attain of Beijing’s censors.
The anti-996 motion briefly received the sympathy of state-run media. In 2021, with President Xi cracking down on personalities comparable to Ma, China’s supreme courtroom declared the 996 schedule unlawful. The victory didn’t come with out prices. Authorities detained three labour activists concerned within the marketing campaign and sentenced them to jail phrases of two to 5 years.
Tech sector workers report that expectations for normal in-office Saturday work has ended at most corporations, despite the fact that weekday hours stay lengthy.
However for bosses dealing with China’s intensely aggressive tech area, the drive to push workers persists.
Li Ming, a tech founder, mentioned he was considering learn how to get his small workforce to work tougher, including he was sad some workers left earlier than he did every night.
“On the one hand I perceive my workers leaving at 7.30pm each evening, they’ve households to get again to,” he mentioned. “Alternatively, I would like them to work to 9 or 10, that’s what our opponents do. How can we survive if we don’t as nicely?”
*Names of tech sector professionals have been modified
Further reporting by Wenjie Ding and Kai Waluszewski