20 years in the past, I realized an vital lesson: if you happen to can’t beat them, be part of them. And if you happen to can’t discover a job with the monopolies, then you definitely would possibly as properly put money into them!
Take what occurred on September 1, 2025. I bought an electronic mail from Apple saying my Apple TV+ month-to-month subscription was going up from $9.99 to $12.99. My first response was annoyance. Who desires to pay an additional $3 a month for a similar reveals? All the things must be free, like my weekly publication serving to readers obtain monetary freedom sooner!
However as a shareholder, I used to be pumped. A 30% worth hike is very large for profitability given Apple’s thousands and thousands of subscribers. Then there’s the worth hikes of its newest laptops. That is the kind of pricing energy you solely get once you’ve constructed a monopoly-like ecosystem.
The one logical factor I might consider after that electronic mail? Purchase extra Apple inventory.
For reference, a monopoly is a market construction the place a single firm or entity dominates the availability of a selected services or products, giving it vital energy to set costs, management distribution, and restrict competitors. As a result of boundaries to entry are excessive—corresponding to patents, unique assets, authorities regulation, or sheer economies of scale—the monopolist can keep outsized income and pricing flexibility over time.
Money Hoards And Giant Ecosystems
Historically, Apple’s inventory sells off after its annual occasion the place it unveils new merchandise. The hype by no means fairly matches Wall Road’s lofty expectations, and 2025’s showcase was no totally different. However I’ve come to appreciate one thing: Apple doesn’t must innovate in the best way we predict—by launching world-changing devices yearly. Simply shifting the digital camera lens 1 millimeter is sweet sufficient.
The true “innovation” is Apple’s capability to lock in clients and cost a toll. The App Retailer’s 30% fee is the right instance. Should you’re a developer and also you need your app to succeed, you haven’t any alternative however to be inside Apple’s ecosystem. And Apple is aware of this. The iPhone, Mac, iPad, AirPods, Watch—all of those {hardware} merchandise feed into one sticky universe of recurring income. When you’re in, you don’t depart.
That’s why Apple is simply going to proceed dominating. As an investor, betting in opposition to Apple is betting in opposition to super-normal income.
Google’s Monopoly Seems Good Too
Then there’s Google, one other monopoly-like juggernaut. Google pays Apple $20+ billion a 12 months simply to be the default search engine in Safari. Think about that. How can every other search engine compete when Google buys the pole place on the world’s most beneficial and common gadgets?
Google nonetheless instructions roughly 90% of the worldwide search market, and that dominance stays unshaken regardless of the rise of AI LLMs. To my dismay, Google now lifts writer content material and shows it in its AI Overviews, making it even tougher for publishers to seize worthwhile search site visitors.
In September 2025, Google was spared the worst potential judgment in its landmark antitrust case. Choose Amit Mehta dominated that whereas Google can’t enter into unique agreements with firms, it’s nonetheless allowed to pay companions like Apple to distribute its companies. Translation: Google can preserve sending tens of billions to Apple, and Apple can preserve cashing the checks.
That may be a win-win for each firms—and their shareholders. It would even be a win for Choose Mehta and his household.
How Many Corporations Can Compete at This Stage?
Solely a tiny handful of corporations on this planet have the monetary firepower to play at this degree.
The one firm that would theoretically compete is Microsoft, with Bing, which no person cares about. If Microsoft ever decides to go bananas and bid in opposition to Google, we’d see Apple’s annual payout rise into the $30–$40 billion vary. That’s greater than the annual GDP of some small international locations.
From an investor’s standpoint, you root for these bidding wars. So long as Apple stays the gatekeeper of the world’s most coveted person base, it’s going to receives a commission.
And as historical past has proven, regulators and courts hardly ever break aside such entrenched dominance. When you might have sufficient scale, cash, and affect, you’ll be able to bend politics and coverage in your favor.
Strategically, Google ought to spend extra on politicians, as an alternative of the $20 – $30 million a 12 months on lobbying, to guard its monopoly and acquire even additional floor.
The Winners Preserve On Profitable
This dynamic isn’t restricted to firms. It’s the identical in private finance.
Take into consideration the rich particular person in 2010 who had $10 million in investable belongings. If that individual merely plowed all of it into the S&P 500 and reinvested dividends, they’d have round $57 million immediately, assuming the S&P 500 closes up 10% in 2025. They’ve grow to be a semi-human monopoly—in a position to purchase affect, present multi-generational wealth, and safe benefits most individuals can solely dream of.
Now distinction that with somebody who purchased an excessive amount of house in 2006, bought foreclosed on in 2010, and declared chapter. As a substitute of compounding thousands and thousands, they ended up with detrimental internet price and a credit standing in tatters for seven years. They’re just like the small competitor making an attempt to claw market share from Apple or Google. The hole solely widens with time. The primary technique is to at some point promote to Apple or Google, not compete with it.
Identical to firms, people who have already got the assets are likely to preserve pulling additional forward. The snowball impact is actual.
Human Monopolies and Duopolies
This is the reason I imagine buyers ought to focus extra of their consideration on monopoly-like and oligopoly-like firms. If the federal government isn’t going to cease them—and historical past suggests it hardly ever does—you would possibly as properly profit.
OpenAI and Anthropic, for instance, are the 2 rising giants in AI giant language fashions. Whereas each are personal for now, their oligopoly construction is already forming, together with Llama and Gemini.
In shopper merchandise, Coca-Cola and Pepsi dominate world gentle drinks in a basic duopoly. Should you imagine the world will preserve guzzling sugary drinks regardless of the well being dangers, these shares make sense.
In funds, Visa and Mastercard kind one other entrenched oligopoly. Should you assume shoppers will preserve spending past their means and paying double-digit rates of interest on revolving credit score, proudly owning these firms is a rational alternative.
The sample is obvious: these entrenched gamers are allowed to develop greater and extra worthwhile whereas regulators look the opposite approach. Politicians usually personal shares within the very monopolies they’re supposed to control.
So why shouldn’t you?
Adapt or Perish
In fact, disruption is all the time potential. OpenAI and Anthropic have already taken bites out of Google’s search enterprise as extra individuals depend on AI-generated solutions. That is one more reason why I’ve determined to put money into each OpenAI and Anthropic as a hedge.
However disruption doesn’t remove the monopoly dynamic—it simply shifts it. As we speak’s upstart is tomorrow’s entrenched winner. For now, Apple, Google, Microsoft, Coca-Cola, Pepsi, Visa, and Mastercard are nonetheless firmly in management.
Corporations adapt. Buyers should as properly. The choice is irrelevance.
My Investing Philosophy Going Ahead
For the common individual, investing in a low-cost S&P 500 ETF stays the best and only wealth-building technique. However if you happen to’re studying Monetary Samurai, you probably care about cash greater than most. Consequently, you’re prepared to assume strategically about the best way to tilt the chances in your favor.
That’s why I like constructing concentrated publicity to pick out monopolies and oligopolies inside your portfolio. These are the businesses that can probably generate probably the most constant income, wield probably the most pricing energy, and ship the strongest returns over time. When these firms inevitably appropriate, I’ll purchase extra.
Sure, complain about injustice in order for you. Sure, fear about inequality. However on the finish of the day, if it’s authorized and worthwhile, the rational investor joins the profitable aspect. As a result of if you happen to can’t beat them, you would possibly as properly put money into them.
That’s not cynicism. That’s survival.
Readers, are you investing in monopolies and oligopolies as a part of your technique? Or perhaps backing startups that would at some point get acquired by them? I’d love to listen to your perspective—why do you assume the federal government and courts aren’t extra proactive in breaking apart these giants for the sake of shoppers?
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