It is official: Oakland, California’s airport has modified its identify.
The Oakland Board of Port Commissioners, which oversees Oakland Worldwide Airport (OAK), voted unanimously Thursday to vary the airport’s identify to San Francisco Bay Oakland Worldwide Airport in an effort to raised replicate the airport’s location as a part of an effort to draw extra passengers and to immediate airways so as to add extra routes.
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The vote comes regardless of opposition from San Francisco officers, together with a lawsuit filed by the town in April, shortly after Oakland first introduced the proposed new identify, arguing that it infringes on San Francisco Worldwide Airport’s (SFO) trademarked identify. Oakland filed a counterclaim this week.
“Our Board got here to those discussions with a shared love of Oakland and a need to see our metropolis and airport thrive,” Port Fee President Barbara Leslie mentioned in an announcement. “Since our preliminary vote, the Port has met with dozens of neighborhood leaders and stakeholders and heard their issues. We’re transferring ahead with a dedication to honoring our previous whereas constructing a stronger, extra inclusive future.”
Though the airport could also be altering its identify, it plans to maintain its code — OAK — intact, together with different branding.
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OAK sits squarely on the east aspect of San Francisco Bay, and is lower than a half-hour drive from downtown San Francisco — to not point out only a few minutes from the town of Oakland.
Whereas it could be dwarfed by San Francisco Worldwide Airport (SFO) simply throughout the bay, OAK officers assume that a part of the explanation that it will get considerably much less site visitors is that inbound vacationers merely do not realize the place the airport is or that it presents a doubtlessly extra engaging possibility for individuals flying to the Bay Space.
Between July 2008 and March 2024, the OAK added 54 new routes, airport officers mentioned. Of these, 39 have been discontinued, together with six older established routes.
Airways provide 46 locations from OAK as of this June, in line with knowledge from aviation knowledge agency Cirium. The airport’s largest airline is Southwest Airways by a major margin, adopted by Alaska Airways and Spirit Airways. It additionally has common service from Hawaiian Airways, Mexican service Volaris, Allegiant Air and Delta Air Strains.
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Nonetheless, Oakland officers mentioned final month that there is room for that route map and service record to develop, citing geographic consciousness as a significant hindrance. Market analysis carried out by the airport authority discovered that native vacationers are looking forward to extra home and worldwide locations from the airport, whereas inbound vacationers confirmed that they didn’t understand how shut the airport was to San Francisco.
By Friday noon, OAK’s web site had been up to date with the brand new identify.
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