Morgan Housel’s newest ebook is a gem into human behaviour and the way we are able to be taught from historical past and patterns to know the longer term, in addition to place our investments to profit from it. Listed here are my greatest takeaways.
I not too long ago completed studying Morgan Housel’s second ebook, “Identical as Ever: A Information to What By no means Modifications” on the lengthy drive again from Cameron Highlands with my household. For these of you who discover the title unfamiliar, Housel is likely one of the finest finance writers of our time, with a knack for distilling complicated monetary info into easy, comprehensible ideas. He’s one in all my favorite finance writers, and one who tremendously evokes me in my finance work as properly.
Launched solely not too long ago in November 2023, his newest ebook is about mankind’s behavioural patterns and methods of considering that oddly sufficient, don’t appear to vary over time. Housel dives into these patterns, after which persistently brings his narrative again to what we are able to be taught from distinct patterns of human conduct. He posits that if we are able to perceive these issues that by no means change, then we’ll have higher perception to what the longer term holds.
Which can in flip make us higher traders, too.
The ebook opens with a thought-provoking quote:
“I very incessantly get the query: “What’s going to vary within the subsequent 10 years?”
It’s a quite common one. I virtually by no means get the query: “What’s not going to vary within the subsequent 10 years?”
That second query is definitely the extra vital of the 2 — as a result of you possibly can construct a enterprise technique across the issues which are secure in time.
Jeff Bezos, Amazon’s founder
Certainly, Bezos constructed Amazon’s retail enterprise by specializing in the one factor he knew that clients would all the time need: low costs and quick supply.
What’s going to NOT change within the subsequent 10 years, and the way are your investments positioned for it?
That is an fascinating method to reverse your thought course of relating to evaluating companies, shares and investments. As an alternative of fretting over whether or not rates of interest will rise or fall within the subsequent quarter, or whether or not the S&P will crash, it is perhaps higher value our time to ask the perennial query of:
“What’s going to NOT change within the subsequent 10 years as an alternative, and the way is that this firm (that I’m focused on) positioning itself to ship this?”
SG Price range Babe, as impressed by Jeff Bezos’ quote
Certainly, once I utilized this to the shares that I’ve been shopping for up recently, the reply gave me great readability into WHY these companies made sense earlier than shifting onto their valuations subsequent.
Attempt it to your subsequent funding train – you is perhaps stunned.
The ebook is stuffed with knowledge and insights into human psychology, behaviour and historical past, so I encourage you to select up a replica of the ebook and skim all of it for your self. As for private finance takeaways, right here’s one other one from the ebook that I liked and needed to share:
Volatility is inevitable in capitalist economies and the inventory market

Housel references a thesis put ahead by famed economist Hyman Minsky within the Sixties, who got here up with this concept that he known as the monetary instability speculation:
When the economic system is secure, folks get optimistic. And once they get optimistic, they go into debt. And once they go into debt, the economic system turns into unstable. So the rationale the economic system turns into unstable is as a result of it was secure. Due to this fact, he stated, you possibly can by no means think about a world through which there aren’t any recessions, no booms and busts, as a result of the absence of recessions is definitely what creates recessions.
Curiously, it’s the identical in inventory markets too.
Sounds acquainted? We noticed this play out through the COVID inventory market increase, the place valuations rose to sky-high ranges till they might now not be sustained…then the bubble popped.
Embrace inefficiencies in your monetary plan
That is the second most vital private finance lesson within the ebook, if you happen to requested me.
The issue with people is that all of us attempt an excessive amount of for effectivity and maximization of assets, together with relating to our cash. Particularly whenever you develop up in a rustic like Singapore, the place we’re all about most productiveness.
We really feel unsettled when we now have an excessive amount of money within the financial institution, particularly when your banker or insurance coverage agent tells you that your money is being eroded by inflation and you might want to make investments it as an alternative of sitting on money!
For all that’s value, I echo the identical phrases right here on the weblog – besides that I’m not your banker or agent and have completely nothing to promote you, nor will I earn any commissions on any funding that you simply make along with your money.
However nonetheless, I usually obtain DMs from involved readers asking whether or not hanging on to an excessive amount of money is an inefficient drag on their portfolios.
I get it – there are occasions when even I query myself whether or not my warchest is simply too huge. It occurs even to one of the best of us however the factor is, there isn’t any excellent reply, nor any reply that’s sure.
As Housel superbly describes it, money is an inefficient drag throughout bull markets, however as vital as oxygen throughout bear markets.
You’ll remorse having an excessive amount of money throughout bull markets, however you’ll be grateful that you simply selected to carry on to that a lot money anyway when the bear market hits. And since nobody can precisely predict the arrival of bear markets, what we have to do as an alternative is to be taught to acknowledge these emotions and never combine them up with our precise technique.
With the markets rallying these few weeks after a complete yr of bearish sentiment (I hope you’ve been shopping for, as a result of I definitely have! In case you’re a paid subscriber on my Patreon, you’d have been capable of see what I purchased over time, and why, right here)…this sentence turns into much more related as we speak than earlier than.
Be taught to embrace inefficiencies even in your monetary plan.
Lastly, one other nice piece of economic recommendation from Housel within the ebook (which was a well timed reminder for me) is:
Leverage is essentially the most environment friendly method to maximize ur stability sheet and the simplest method to lose every little thing.
Like the remainder of you, I’ve additionally been served the identical adverts for funding programs that declare to show you the best way to use leverage to maximise your returns and earn extra from a restricted capital base. I even have a number of mates who swear by leverage of their methods, and discuss how they’ve been making good cash with leverage up to now – be it in shares, choices or crypto. Two mates even turned a multi-millionaire due to leverage!
So similar to you guys, I’ve additionally gone via intervals the place I used to be left questioning, might I be mistaken? Am I just too narrow-minded to just accept that leverage would possibly truly be a good technique?
However I caught to my weapons, as a result of the basic fact about leverage doesn’t change.
Like what Charlie Munger says about envy, somebody will all the time be getting richer than you. This isn’t a tragedy. It takes deliberate effort to place that apart to mirror on my life and say, hey, I’m fairly pleased with the progress I’ve made up to now. In actual fact, I’m nonetheless properly on monitor to retire by age 45 as I had deliberate to once I first began scripting this weblog.
Leverage is a double-edged sword.
If I had given in to temptation and used leverage on my shares this yr, I might most definitely have been burnt, as many went down as a lot as 60% earlier than recovering in latest months as a result of market rally.
A rising tide lifts all boats.
And since I didn’t, I used to be capable of maintain the journey and stayed the course. By no means as soon as did I really feel the necessity to liquidate even when a inventory was dropping, or to borrow cash due to margin calls. As a result of I didn’t use leverage, the utmost I might lose was 100% of my capital and nothing extra.
I capped my draw back dangers and my upside returns are limitless.
After all, this isn’t to say that simply because leverage isn’t for me, then it isn’t for you both.
However I, like Morgan Housel, stay satisfied that the overwhelming majority of individuals usually are not suited to leverage and will probably be higher off with out it.
So whereas leverage stands out as the best method to maximize your stability sheet and (potential) returns, be taught to embrace inefficiencies in your monetary plan by forgoing it as an alternative.
P.S. Morgan Housel has already began writing his third ebook, “The Artwork of Spending Cash”. Have you ever learn his newest ebook but, and what had been your greatest takeaways from it? Share with me within the feedback beneath!
With love,
Price range Babe