The New York Metropolis Financial Tracker: February 3, 2025

The New York Metropolis Financial system Tracker is a joint undertaking between Investopedia and NY1, utilizing publicly accessible knowledge to guage the financial well being of town throughout quite a lot of metrics.

For the week of February 3, 2025, we’re wanting on the cash behind Tremendous Bowl LIX, and the way a lot advertisers and customers are spending on the large recreation.

The Common Client Watching on TV Will Spend $91 On Tremendous Bowl

The Kansas Metropolis Chiefs and the Philadelphia Eagles will meet for the second time in three years this Sunday and face off at Tremendous Bowl LIX in New Orleans. In its 59th version, the Tremendous Bowl has constantly change into one of the considered tv packages within the US for the previous 40 years. Large viewership for the large recreation additionally means large cash, with tickets, promoting, common spending per particular person, and gamers’ incentives all factoring into the underside line. 

The primary is the price of attending the sport itself. Simply to get into Caesar’s Superdome in New Orleans is $4,470 on common per ticket for the least costly choices on secondary market resellers like StubHub, SeatGeek, and TicketMaster. The most costly ticket on the identical websites was as much as a median of $56,593 every. 

Nevertheless, solely about 75,000 folks will be capable of watch the sport in particular person this weekend. The opposite tens of hundreds of thousands viewing it is going to be watching on TV, almost definitely from dwelling—they usually plan on spending cash on the sport, too. In response to a survey from the Nationwide Retail Federation, customers this yr are set to spend about $91.58 every on objects for the Tremendous Bowl, a 6.4% enhance from final yr’s recreation. That spending is usually going to meals and drinks with about 81% of customers saying they’re spending some cash on it for the Tremendous Bowl. About 14% of respondents mentioned they’d be spending on crew attire and equipment, with 10% saying they’d purchase a brand new TV for the large recreation. 

The sport isn’t simply profitable for in-person viewers—advertisers are shelling out hundreds of thousands of {dollars} for commercials. In truth, the anticipated price of a 30 second advert spot in the course of the recreation this yr is anticipated to the touch $8 million a value that has virtually quadrupled within the final 25 years. In response to analysis from Kantar, Tremendous Bowl advertisements delivered a median return on funding of $4.60 per greenback spent.

Broadcasting Rights and Gamers’ Incentives

Lofty promoting costs make sense while you put into perspective how a lot Fox—the broadcaster of the Tremendous Bowl this yr—paid for unique rights. The 11-year deal struck between Fox and the NFL will run via 2033 and was for over $2 billion {dollars} yearly for the 2023, 2025, 2029, and 2033 Tremendous Bowls, most NFC playoff video games, in addition to some Sunday NFL video games and different properties.

It’s not simply followers, broadcasters, and advertisers which might be spending or receiving cash—the gamers within the recreation are financially rewarded by the NFL, too. Apart from their wage and any incentive bonuses connected to their particular person contracts, the league pays every participant on the dropping crew $96,000 and every participant on the successful crew $171,000 in accordance with the league’s newest collective bargaining settlement.